Margaryta Sytnyk

Biography

Since 2023, co-founder of the public initiative “Holka” and head of international projects cooperation.

During this time we managed to:

• Launched the “Bridges of Ukraine” program in partnership with Espreso, Glavcom, and the media outlet Pohlyad. In wartime, developing a state strategy aimed at uniting Ukrainians abroad is extremely important. These millions of Ukrainians can serve as ambassadors for Ukraine’s interests during the war and in the post-war reconstruction period. They represent millions of voters who will influence state policy and potential investors who can help develop the country’s economy. They can advocate for Ukraine’s interests at the local level and with governments of various countries, counter disinformation.
• To introduce nearly 1,000,000 readers to the materials of the “Bridges of Ukraine” project, which we launched at the end of the year. The informational partner is the publication Glavcom.
• Conducted training for community representatives ahead of the Ukrainian Recovery Conference in Rome. Nearly 250 participants applied for the event. She supported the communities throughout the URC.
• Successfully advocated with diaspora representatives for the ban on a performance by putin’s friend, conductor Valery Gergiev.
• To develop a communication strategy and policy for the organization.

2022 – 2024, PR manager and spokeswoman for the migration platform EWL (Poland).

During this time we managed to:

• Built the company’s brand in Ukraine, conduct organic informational PR campaigns in MEDIA (thousands of publications in 2023, including “Ukrainian Pravda”, Glavkom, Censor, NV, Union, RBC, TSN, channel 24). The column of the company’s expert got into top-20 columns of NV magazine for 2023 and took first place on the topic of demography.
• Organized and was one of the key speakers during the presentation of research on migration of Ukrainian refugees in Europe, which was conducted together with the Center for East European Studies of the University of Warsaw, with the participation of Polish and Ukrainian officials, scientists, demographers, in Ukraine and Poland (Kyiv, Lviv, Yaremche, Karpach).
• Create the social project Dalamrady about Ukrainian women who moved to Poland due to the war and successfully rebuilt their lives.
• Conducted a charity event “ Helpers of Saint Nicholas” together with the Polish Foundation Dobry Człowiek for children Kharkiv Oblast, affected by the war.
• Acted as a co-initiator of a collective statement aimed at preventing his performance in Italy, and helped develop a communication strategy and policy for the organization.

From February 2022, news anchor at Radio Gdańsk

During this time we managed to:

• Prepare hundreds of news releases to inform refugees from Ukraine and Ukrainians who came to Poland before the full-scale invasion on the topics of assistance, adaptation and integration in the country.

2020 – 2022, PR manager at the international employment agency Gremi Personal.

During this time we managed to:

• Moderate and participate as experts of discussion panels of the Economic Forum in Central-Eastern Europe in Karpacz (Poland).
• Plan and conduct organic information PR campaigns in Polish and Ukrainian mass media.
• Organize “Ukrainian home” at the largest international economic forum in Karpacz, which was attended by key Ukrainian and Polish high-ranking officials .
• Create video content and develop Youtube channel of the company, more than 10 thousand subscribers.

From January 2022 and until the full-scale PR invasion – project manager of the unification of Ukrainian communities abroad “Ukraine is where the Ukrainians are“

During this time we managed to:

• Start the search and unification of an active Ukrainian community abroad for joint promotion of Ukrainian culture in the world
• Help organize concerts in Europe with “Glorious Ukrainians of the world” — hymn of Ukrainian communities abroad (Poland, Czech Republic)
• Create and promote information content for the project
• Planning and conducting organic media campaign, (Direct channel , Channel 5, Public Radio, YavPolschi portal, Ukrinform)

In 2020, freelancer in Poland for Channel 5 and TV channel “Ukraine”.

During this time we managed to:

• create a mini-series about the life of Ukrainians in Poland for the final program on the TV channel “Ukraine”
• to cover the course of the presidential campaign in Poland

2015-2018, special correspondent of “1+1” and Ukraine Today in Poland

During this time we managed to:

• Create a branch office in Poland
• Build cooperation with key Ukrainian state structures and public organizations in Poland
• Cover topics life of the Ukrainian community in Poland, the Polish experience of reforms, security reform in the countries Baltic States after the invasion of Russia in 2014, meetings in Brussels and The Hague in disputes between Russia and Ukraine
• Make stories, exclusive interviews, live coverage of events in Poland, the Baltics, Germany, the Netherlands, Belgium

2011- 2014, “1+1” special correspondent in Russia

During this time we managed to:

• Create a branch office in Russia
• Establish contacts with key Ukrainian state structures and public organizations in Russia
• Remove exclusive topics – search for housing in Moscow Girkin-Strelkova and proof of his involvement in the secret services of Russia, evidence of the participation of Russian military and mercenaries in the war in Donbas
• Avoid FSB pursuit in 2014 after shooting stories about Girkin and searching for evidence of the participation of Russian military and mercenaries in the war in Donbas
• Cover key events in Russia (events on Bolotnaya Square, deployment of anti-Ukrainian propaganda in Russian media, real life in Russia’s regions) in direct coverage

2008-2011, special correspondent and political commentator of “1+1” in Kyiv

2006-2008, parliamentary correspondent of “Vikna-Noviny” on STB.

2004-2006, correspondent of the newspaper “Panorama”, Sumy

2002-2004, correspondent of the TV channel “Vidikon”, Sumy