Valeriia Sokotiuk

Biography

Since 2024, serving as the SMM Manager of the public initiative “Holka.”

Key accomplishments and results:

  • Developed the official brand book for the “Holka” public initiative in 2025.
  • Generated over 21,300,000 media impressions featuring “Holka” across television, social media, radio, and online news platforms in 2024.

Education:

  • Kyiv National Linguistic University, major in Psychology.

Program Participation:

  • The Truth About YouTube: From Idea to Monetization” (Ukrainska Pravda, Kyiv Media School)
  • Attention capture (Yulia Soloha, founder of the social media agency “Mythology”)
  • Idea and Script Generation with AI: Automating Creativity and Scaling Success
    (Friedrich Naumann Foundation, Academy of Ukrainian Press)
  • SMM and AI for Impact: How to Promote Game-Changing Projects (The Institute for War & Peace Reporting)
  • Basics of SMM for non-governmental organizations (Eastern Europe Foundation)
  • SMM: Fundamentals (Zoya Lobod, Prometheus)

Team

Halyna Chyzhyk

Author of the project “Reasonable Doubt”

Natalia Kokina

  • Compiling Profiles

Content Manager

Artem Lymanskyi

  • Compiling Profiles

Content Manager

Natalia Sokolenko

  • History of Ukraine
  • Judicial Reform

Сo-author of the “My Dear Kyiv” project

Serhii Kostianchuk

  • History of Kyiv

Сo-author of the “My Dear Kyiv” project

Vasyl Zhuk

  • Development of websites and web tools

Web Developer, Backend Architect

Lesia Liuba

  • Financial management
  • Accounting in NGO

Accountant

Kateryna Pokotylo

  • Translation, editing of texts
  • Language coaching

Language Mentor

Yurii Melnyk

Expertise:

  • Judicial reform
  • Defamation
  • Civil law
  • Administrative law

Analyst

Heorhyi Mohylnyi

Expertise:

  • Anti-corruption analysis
  • Urban planning reform
  • Cultural heritage protection
  • Specifics of local self-government bodies' work

Analyst

Olena Sokotiuk

Expertise

  • Project Management
  • Grant Writing
  • Local Self-Government

Executive Director

Margaryta Sytnyk

Expertise:

  • Communication strategies
  • Media partnership
  • Migration
  • Labor market abroad

Head of International Cooperation Projects

Iryna Fedoriv

Expertise:

  • Urban planning reform
  • Decentralization reform
  • Electoral reform
  • Specifics of local self-government bodies' work

Leader of “Holka” (“The Needle”)